It does not need much resources to be a pioneer, but an open mind, curiosity and the readiness to change. Risk is also a part of the game for pioneers.
Back in the 1950s Georg H. Endress saw the potential to professionalize processes with more effective measuring devices. He found an investor in the German bank manager Ludwig Hauser.
From the first day on Georg Endress researched and encouraged his employees to challenge the status quo, to find new and better ways for customers to run their processes. In the first years it definitely was a risk, economically and personally. Together with customers he tested new ways and improved continuously until it worked out for them.
Endress introduced radiometry for extreme applications at the end of the 60s. Towards the end of the 1970s Georg Endress created the vision of a permanently sealed sensor made entirely of metal. According to his vision the sensor would have a single rod to check the presence of liquid.
Capacitive and conductive measuring principles were unsuited to the task, since they could not be used in an instrument composed entirely of metal. His developers devised a solution by designing a symmetrical double-rod device. A new measuring principle was born: vibronic.